Insights
Findings from the field, published as we learn them.
Ahead of the full annual report, we share individual findings and analysis drawn from the research. This section will grow into an ongoing editorial record of AI in Chicago marketing.
Adoption4 min read
Where Chicago Marketers Are Using AI Today
An early look at the workflows where AI has moved from experiment to habit across Chicago marketing teams.
July 17, 2026Barriers5 min read
The Top Barriers to AI Adoption
Skills, governance, and data readiness surface as the recurring constraints slowing marketing teams.
July 19, 2026Segments3 min read
AI Confidence by Company Size
Larger organizations report more structure, but smaller teams often move faster.
July 21, 2026Culture4 min read
Executive and Practitioner Views Diverge
Leaders and the people doing the work do not always agree on how far AI adoption has come.
July 22, 2026Get new insights by email
Occasional updates as findings are released and when the annual report is published. No noise.