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Adoption4 min read

Where Chicago Marketers Are Using AI Today

July 17, 2026

An early look at the workflows where AI has moved from experiment to habit across Chicago marketing teams.

Content creation remains the most common entry point for AI in marketing, but early responses suggest adoption is broadening into analytics and operations. This preliminary finding will be validated against the full dataset before publication.\n\nAcross early responses, teams report that generative tools have become routine for drafting and ideation, while more consequential uses — predictive analytics, personalization at scale, and workflow orchestration — remain concentrated among a smaller set of organizations.

This is a preliminary finding drawn from an in-progress study. It will be validated against the full dataset before the 2026 report is published.