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Barriers5 min read
The Top Barriers to AI Adoption
July 19, 2026
Skills, governance, and data readiness surface as the recurring constraints slowing marketing teams.
When asked what holds them back, marketing leaders point less to technology and more to organizational readiness: unclear ownership, limited training, and data that is not yet structured for AI use. These themes will be examined in detail in the full report.
This is a preliminary finding drawn from an in-progress study. It will be validated against the full dataset before the 2026 report is published.